📢 New Article Published in JSETP (Vol. 5, No. 1)
We are pleased to feature the latest research:
“Leveraging Corporate Social Responsibility to Strengthen Customer-Based Brand Equity in Ghana’s Hotel Industry”
by Francis Osei, Boadi Mercy, Collins Kankam-Kwarteng, Samuel Babae Ansong, & Alfred Owusu
This study reveals that Corporate Social Responsibility (CSR) plays a significant and strategic role in strengthening customer-based brand equity in the hospitality…