The 4th International Conference on Management, Education, and Social Science (4th MESS), organized by Research Synergy Foundation, was held successfully virtually on 6 July 2023. Hundred of scholars coming from 17 countries had involved in the active scientific forum discussion. Since there were many questions and feedback from the audience to the presenter, we will continue the discussion in this forum. The fifth presenter is Ms Nadhilah Putri Az Zahra from University of Indonesia. Her research is about Influence of Live Streaming Characteristics on Continuance Intention to Shopping on Tiktok. The full conference paper can be accessed at the link https://proceeding.researchsynergypress.com/index.php/rsfconferenceseries1/article/view/642
There are several questions from the participants below:
Q1.) Dennis M. Bautista --> 1. What specific live streaming characteristics on TikTok have been found to significantly influence users' intention to continue shopping during live streams? 2. How do factors such as interactivity, product demonstration, and influencer credibility impact users' intention to continue shopping on TikTok's live streaming platform? 3. To what extent does the perceived enjoyment and informativeness of live streaming sessions on TikTok influence users' continuance intention to shop, and are there any moderating variables that affect this relationship?
Q2.) Salah Uddin Maruf --> How much ratings to give you TikTok for better shopping then any other social platforms ?
Q3.) Rey Anthony Abing --> Which factor influence consumer purchase intention during the live streaming, the person doing the live or the quality of the product?
Q4.) Md Ala Uddin --> Did you explore the role of user engagement and interactivity during live streams? If so, could you elaborate on how these factors contribute to users' intention to continue shopping on the platform?
Q5.) AD LG&RDD Abbottabad --> how shopping through TIKTok possible,what is the procedure?
Q6.) Marjorie Cartajenas --> How did live streaming change the shopping decisions of consumers? Will this development change our social commerce forecast?
The conference recording can be accessed at https://youtu.be/AoCshXQ-Mo0
The presenter and the audience can continue the discussion in this forum. Enjoy the discussion, and see you at the upcoming conference at https://bit.ly/RSF-UpcomingConference
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