The 4th International Conference on Management, Education, and Social Science (4th MESS), organized by Research Synergy Foundation, was held successfully virtually on 6 July 2023. Hundred of scholars coming from 17 countries had involved in the active scientific forum discussion. Since there were many questions and feedback from the audience to the presenter, we will continue the discussion in this forum. The fourth presenter is Mr. Andre Dwithama Pribadi from University of Indonesia. His research is about The Effect of Homophily and Expertise on Purchase Intention Luxury Cars on Youtube platform users. The full conference paper can be accessed at the link https://proceeding.researchsynergypress.com/index.php/rsfconferenceseries1/article/view/641
There are several questions from the participants below:
Q1.) Md Ala Uddin --> How did you measure the expertise of YouTube platform users? Did you consider factors such as the number of subscribers, views, or comments on their channels?
Q2.) Rafael Davis III --> Which is effective marketing platform? social media or mainstream media?
Q3.) OXFAA UNIVERSITY --> Self Motivation via Subscribe is more available. It may be business but interested viewers only strength
Q4.) Juby Vallejo --> What specific dimensions of homophily had the most significant impact on the purchase intentions of the customers?
Q5.) E.A. Macazo --> Have you encountered Lean Six Sigma (LSS)? It has been used widely in these types of cases. How do you think LSS affected Homophily and Expertise?
Q6.) D. Sudha --> Dear Mr Andrea, You said that consumers have a say on the way the product comes out. If this continues, do you think that entrepreneurial innovation would be lost in future?
Q7.) Dennis M. Bautista --> How does homophily impact the local economy and its overall growth and development? What are the effects of homophily on local businesses and economic disparities within a community?
Q8.) Jeric C. Tigolo --> Is your government already taxing social media influencer?
Q9.) Kerwin C. Fabillaran --> How do research practices be put into a good media content considering the audience reach and engagement?
Q10.) Vivian ramachandran 11:00 AM --> Do you think that age of consumers is significant in their purchase intention and was this a variable in your study?
The conference recording can be accessed at https://youtu.be/AoCshXQ-Mo0
The presenter and the audience can continue the discussion in this forum. Enjoy the discussion, and see you at the upcoming conference at https://bit.ly/RSF-UpcomingConference
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