The 10th International Conference on Interdisciplinary Business, Economy, Management, and Social Studies (10th IBEMS) was held successfully on September 9, 2026, conducted virtually via Zoom and streamed live on YouTube. The conference was organized by Research Synergy Foundation and the Department of Management, Faculty of Economics and Business, Universitas Airlangga, Indonesia, co-hosted by University of Economics Ho Chi Minh City (UEH), Vietnam.
IBEMS is an annual academic conference organized by Research Synergy Foundation. The conference carried the theme "Building Shared Futures; Bridging Business, Economy, Management," inviting researchers, lecturers, students, practitioners, and academicians to exchange and share their thoughts and findings across various spectrums in the field of business, economy, management, and social studies.
The 10th IBEMS successfully gathered speakers, presenters, scientific reviewers, session chairs, and participants from more than 22 countries around the globe, such as Indonesia, Republic of Korea, Malaysia, Vietnam, Cyprus, Philippines, Pakistan, Iraq, Taiwan, Cambodia, Iran, India, Bangladesh, Sri Lanka, Thailand, China, Egypt, Nepal, Uzbekistan, Nigeria, Russia, Switzerland, and many more.
In the session. With the list of presenters and research titles:
| Track Sustainability | ||
| Paper ID | Presenter | Paper Title |
| BEM26113 | Hoang Oanh Truong | Green Influencer Attractiveness and Consumers’ Parasocial Relationships: A Parallel Mediation Model of Perceived Content Value and Homophily |
| BEM26112 | Duy Nguyen Luc Ha | Too Natural to Trust? How Product–Body Proximity Reverses the Naturalness Heuristic |
| BEM26117 | Sahas Bhandari | Socio-Economic and Demographic Analysis of Dhangadhi Sub-Metropolitan City, Nepal: Profile for Development Planning |
| Track Behavioral Science | ||
| Paper ID | Presenter | Paper Title |
| BEM26116 | Cao Quoc Viet | When Do Guidance Shopping Affordances Translate Into Telepresence? The Moderating Role of Social Presence in Livestream Commerce |
| Track Humanities | ||
| Paper ID | Presenter | Paper Title |
| BEM26102 | Loo Yew Liang | Brand Image and AI-Enabled Platform Trust Toward Chinese Online Shopping Platforms in Malaysia: The Moderating Role of AI-Enabled Platform Trust |
Track Sustainability
Presenter: Duy Nguyen Luc Ha
Paper Title: Too Natural to Trust? How Product–Body Proximity Reverses the Naturalness Heuristic
List of Questions:
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Muhammad Imran: "Your study shows natural products are trusted less when they have direct body contact like skincare. For small natural/organic brands in Pakistan, how should they market skincare products to overcome this "too natural to trust" barrier?"
Track Behavioral Science
Presenter: Cao Quoc Viet
Paper Title: When Do Guidance Shopping Affordances Translate Into Telepresence? The Moderating Role of Social Presence in Livestream Commerce
List of Questions:
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Muhammad Imran: "Your findings show TE → PI has the strongest effect β = 0.59. For small businesses in Pakistan starting livestream commerce, what are 2-3 specific "gameful social features" they should implement first to increase task engagement and drive purchases?"
Track Humanities
Presenter: Loo Yew Liang
Paper Title: Brand Image and AI-Enabled Platform Trust Toward Chinese Online Shopping Platforms in Malaysia: The Moderating Role of AI-Enabled Platform Trust
List of Questions:
-
Muhammad Imran: "You propose that AI-enabled Platform Trust moderates the relationship between Brand Image and Online Purchase Intention. For e-commerce platforms in emerging markets like Pakistan, what specific AI features can build the most trust and thus maximize the impact of brand image on purchase intention?"
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