We cordially invite you to join us for an insightful discussion on a compelling study that delves into the intriguing realm of mobile shopping motivations and perceived risk. This study, undertaken with meticulous attention to detail, aims to shed light on the impact of perceived risk on mobile shopping behaviors, particularly focusing on product risks and service risks.
Mobile shopping has exploded in popularity over the last decade because it is a more cost-effective and convenient method of purchase than traditional shopping. Nonetheless, the change from one to a more current buying method initially caused a sense of fear among customers over the following: personal information leakage, online fraud, the discrepancy between the ordered and desired product quality, failed shipment, and so on
In Ilocos Norte, it is evident that their mobile shopping motivations are fast and convenient, simple, and free of effort. On the perceived risk of online shopping, Ilocano buyers perceived that there are fake and substandard products proliferating in online shopping. They rely on feedbacks and reviews on which they can base their intention of purchasing the product.
Share your insights, experiences, and ideas on how businesses can navigate the realm of online shopping in Ilocos Norte and beyond. Let's explore the strategies that can build trust, boost confidence, and ultimately shape a thriving mobile shopping landscape.
What are some effective strategies or solutions that businesses can implement to address and mitigate the perceived risks associated with mobile shopping in the context of Ilocos Norte or other similar regions? How can businesses build trust with customers and assure them of the product quality and service reliability to encourage more confident mobile shopping behaviors?
Authors: Eric S Parilla, Marc Edward M Abadilla
Article Link: https://journals.researchsynergypress.com/index.php/ijebce/article/view/922
Replies
The study's objective to investigate the effect of perceived risk on mobile shopping motivations is commendable as it addresses an important aspect of consumer behavior. Prof eric parilla, your groundbreaking research on consumer behavior has captivated readers, making your presence essential in our upcoming discussion on mobile shopping motivations and perceived risks. We warmly invite you to share your expertise and insights, as we explore strategies to create secure and rewarding mobile shopping experiences for businesses and consumers alike.