🔥 NOW PUBLISHED! 🔥 Proudly presenting the first published article in IJMESH Vol. 10 Issue 1.

[research synergy]

🔥 NOW PUBLISHED! 🔥
Proudly presenting the first published article in IJMESH Vol. 10 Issue 1.

📢 Integrating Corporate Social Responsibility and Pay What You Want for Sustainable Street Vendors in Surabaya

This study explores how combining Pay What You Want (PWYW) pricing with Corporate Social Responsibility (CSR) can strengthen trust, community engagement, and long-term sustainability among street food vendors in Indonesia’s informal economy.

👨‍🎓 Authors: Hartono & Rahayu
🏛 Affiliation: Majapahit Islamic University, Indonesia
📘 Journal: International Journal of Entrepreneurship, Management, Social Science and Humanities (IJMESH)
📅 *Vol. 10, No. 1 (2026)

🔗 Read the full article here:
👉 https://journals.researchsynergypress.com/index.php/ijmesh/article/view/3800

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