📢 New Article Published in JSETP (Vol. 5, No. 1)
We are pleased to feature the latest research:
“Leveraging Corporate Social Responsibility to Strengthen Customer-Based Brand Equity in Ghana’s Hotel Industry”
by Francis Osei, Boadi Mercy, Collins Kankam-Kwarteng, Samuel Babae Ansong, & Alfred Owusu
This study reveals that Corporate Social Responsibility (CSR) plays a significant and strategic role in strengthening customer-based brand equity in the hospitality sector. CSR initiatives were found to positively influence brand awareness, brand association, perceived quality, and customer loyalty.
💡 The findings highlight that CSR is not just a philanthropic effort, but a powerful branding tool that enhances customer trust, strengthens relationships, and contributes to long-term competitive advantage—especially in emerging markets like Ghana.
📖 Read the full article:
https://journals.researchsynergypress.com/index.php/jsetp/article/view/3866/
📣 Interested in having your article promoted like this?
Submit your manuscript now to the Journal of Social Entrepreneurship Theory and Practice (JSETP) and expand your research impact globally.
📤 Submit here:
https://journals.researchsynergypress.com/index.php/jsetp/about/submissions
#JSETP #CSR #BrandEquity #HospitalityIndustry #SocialEntrepreneurship #ResearchPublication #CallForPapers
Comments